Jan 29 • 1HR 15M

Ep 3: Fiona Humberstone

“Branding is the essence of what people expect, experience, and remember about you...”

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Appears in this episode

Fiona Humberstone
Writes The Brand Stylist Subscribe
Keeley Rees
Sara Tasker - Me & Orla
The Substack Soirée is here to support you in showing up as the creator, writer and artist you want to be. Here on the podcast, we offer you a mix of insights and stories from guest interviews with a wide range of writers and creators on Substack, as well as our own (nerdy) reflections and things we know you'll love. A magnificent blend of heart-centred storytelling, excellence, and strategy to help your beautiful work invite the right people to your table.
Episode details
Transcript
Cross-post from The Substack Soirée
Friends, I am *still* thinking about this conversation with Fiona from a few weeks back. If you're even slightly brand-curious, or perhaps brand-phobic this episode might just be for you. I love that not only do our visuals support our work's messages, but at the heart of it, branding can be just another fun expression of our creativity and storytelling. Have a listen and let me know what you think? x "It's all about drawing out your magic—(that thing you do better than anybody else)—showcasing it, attracting the right kind of people at a resonant, subconscious level and leaving them with a really beautiful memory." ~ Fiona Humberstone -
Keeley Rees

Please welcome our guest for today’s episode: The Brand Stylist, Fiona Humberstone.

Just between us, she was one of the first guests we knew we had to ask onto the podcast, before we’d launched a single episode.

Fiona is an entrepreneur, designer and brand stylist, known for her work empowering heart-led businesses to express themselves through their brand.

This is THE episode for the brand-curious and brand-phobic alike. Her masterful approach to ‘finding your magic’ and showcasing it might just turn what you think you know about branding on its head. Creators and writers all over the Substack-o-sphere can glean from her wisdom to tell and share their very best stories with confidence.

In this episode we’ll cover:

  • Branding for beginners, the brand-curious and the brand-phobic.

  • Why your Substack branding is already saying a lot about you, whether it’s intentional or not!

  • How to establish your own brand identity, and why it’s about more than just a logo.

  • The simple ways you can up-level your Substack visuals to help it support your work’s messages.

  • Re-branding branding - it can be just another fun expression of your creativity and opportunity for storytelling.

  • How to keep your work consistent and recognisable across all your different online platforms (hint: it’s about branding! Surprise!)

  • Sara’s growing Sylvanian Families/Calico Critters hotel empire. (It’s a whole thing.)

Find Fiona here

Mentioned in this episode:

Extra notes, caveats, disclaimers etcetera

As always, this stuff is all optional! We always encourage you to take what you like and need from our episodes, and leave everything else. (Please see point #10 on this episode here if you’d like us to embellish further.)

In the intro, Sara mentions that The Substack Soiree class is now in session. This was true at time of recording, we’re now gearing up for our first class of 2024! You can join us here!

Thank you for sharing your wisdom with us

Fiona Humberstone
, it was lovely to chat with you!


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