Evolving your creative dreams, with Kika Lindberg

This week, I talked with author/photographer/YouTuber/knitwear designer Veronika ‘Kika’ Lindberg about her fluid and inspiring journey to success online, and how she’s evolved her work along the way.

Kika’s open-minded and playful approach is so inspiring to me, and I’ve found myself returning to this conversation in my mind so much since we recorded it.

I hope you love hearing from her too!

Things we talk about in this episode:

• Getting started on Instagram, and how it has changed

• Growing a YouTube audience, and how to make video

• Why Kika doesn’t use Reels or YouTube shorts very much (and why this is ok!)

• Pivoting your focus and work, and letting your audience evolve with you

• Changing path, and dealing with disappointment when things don’t go as planned

• The loneliness and challenges of having to run a creative business by yourself

• Getting a publishing deal, and the process of writing and sharing knitting patterns

• The different revenue streams in Kika’s business

• Running a business while caring for a baby

• Establishing your expertise with your audience

• Going with the creative flow in business and in life

  
  

Links for this episode:

• Kika’s Instagram, @Kutovakika

• Kika’s YouTube

• Kika’s website

• Kika’s Ravelry

• Knit This book

• Knits to Wear book
  

• My online classes

• My Instagram, @me_and_orla

• Substack page for this episode - come and leave a comment!

Thanks for listening!