Migrating your audience online, with Laura Pashby

Hashtag Authentic - for creatives, dreamers & business owners online

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Migrating your audience online, with Laura Pashby

Plus - the golden old days of Instagram, her favourite new online hangout, and how she went from craft blogger to published author and more

Sara

and

Laura Pashby

May 01, 2025

Transcript

In this episode I’m chatting with my longtime friend Laura Pashby (

Small Stories with Laura Pashby

) - an author, photographer, and creative, who you might also know online as Circle of Pines.

Laura shares her journey from a craft blog in 2010 to becoming a published author, and how building an online audience helped her leverage opportunities like brand work, teaching courses, and ultimately, writing her wonderful books.

Things we talk about:

• Instagram Then vs. Now
• Working through ‘platform fatigue’
• Maintaining authenticity online
• Migrating an audience from one platform to another - or from online to offline
• The discipline of a weekly creative writing practice
• Prioritising meaningful engagement over viral reach.
• Charging for your writing, and how Laura built confidence in this