Staying true to your unique identity, with Katie Leamon

This week I talk to Katie Leamon, who turned her love of paper and pattern into her eponymous family-run stationery studio. Her notebooks have been a daily companion to me for many years, so it was really fun to chat with her about her designs, her process and the realities behind running a product-lead business with the family on board!

Things we talk about:

• Building from a home studio to printing and selling at scale

• Designing products based on creative instinct

• The rise of independent stationery makers and designers online

• Selling wholesale vs. direct

• Family business, and drawing the the lines between work and home life.

• Taking time for creativity outside of work

• Growing a team, and when to let things go

• Katie’s new experiments in creating ceramic range

• Launch strategies and learning from mistakes

• Trusting your brand identity and staying authentic

Links we mentioned:

• My Substack Soiree class

• Katie’s online store, Katie Leamon

• Katie’s new ceramic range (I LOVE THIS CUP!)

  
  
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