This week I talk to Katie Leamon, who turned her love of paper and pattern into her eponymous family-run stationery studio. Her notebooks have been a daily companion to me for many years, so it was really fun to chat with her about her designs, her process and the realities behind running a product-lead business with the family on board!
Things we talk about:
Building from a home studio to printing and selling at scale
Designing products based on creative instinct
The rise of independent stationery makers and designers online
Selling wholesale vs. direct
Family business, and drawing the the lines between work and home life.
Taking time for creativity outside of work
Growing a team, and when to let things go
Katie’s new experiments in creating ceramic range
Launch strategies and learning from mistakes
Trusting your brand identity and staying authentic
Links we mentioned:
My Substack Soiree class
Katie’s online store, Katie Leamon
Katie’s new ceramic range (I LOVE THIS CUP!)
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