Things we talk about in this episode:
Why Otegha left her career in advertising for freelance life
Starting a business by following interests and opportunities, instead of by intent
When your personal brand is your real self, and how this can help weed out inappropriate clients
Not worrying about being liked by everyone - and not putting everyone else's needs above your own
Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives
The changing metrics of businesses, and the things small business owners are nailing over bigger businesses
How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world
How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself
How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house
Otegha's upcoming book, a money memoir, and what we all need to talk about money
Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry
Links mentioned in this episode:
Women Who -"a URL and IRL community for creative working women" (love this tagline!)
Otegha's book, The Little Black Book: a toolkit for working women
Something I wrote for Stylist mag about how becoming the breadwinner changed my marriage
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