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Essential Wisdom for Working Women, with Otegha Uwagba
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Essential Wisdom for Working Women, with Otegha Uwagba

Things we talk about in this episode:

  • Why Otegha left her career in advertising for freelance life

  • Starting a business by following interests and opportunities, instead of by intent

  • When your personal brand is your real self, and how this can help weed out inappropriate clients

  • Not worrying about being liked by everyone - and not putting everyone else's needs above your own

  • Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives

  • The changing metrics of businesses, and the things small business owners are nailing over bigger businesses

  • How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world

  • How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself

  • How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house

  • Otegha's upcoming book, a money memoir, and what we all need to talk about money

  • Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry

Links mentioned in this episode:

 Order my book UK / US / Australia

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