Things we talk about in this episode:
Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog
The impact of showing your real self online
Moving away from London - and how this brought Erica clarity on her brand and voice
Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram
Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.
The importance of due diligence when choosing sponsorships and partnerships
Transparency about sponsored content, and respecting your audience's trust
The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it
'Fast fashion' and why we all should be buying fewer clothes
The problem of money when it comes to choosing between fast fashion and more ethical brands
Using your "influence" in positive ways, and to change the industry
Why fashion and interior design is not superficial or frivolous
Managing the demands of family life as a self-employed person
Links mentioned in this episode:
Stacey Dooley Investigates - Fashion's Dirty Secrets
Erica's manifesto for moving away from fast fashion
Marks & Spencer, one of Erica's long term brand partners
Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!
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