Why you need more than Instagram

Things I talk about in this episode:

• Episode sponsor, Olympus and the new PEN E-PL10 camera

• Get 20% off in the Olympus webshop with code SARA20

• Your customer pathway, and where Instagram sits on it

• The '7 touchpoint' customer rule

• Not putting all our eggs in one social media basket]

• Why relying on only one platform makes sales harder

• Why images are still (and will always be) key

• The power of Visual Identity

• Pictures and symbols for communication

• Repurposing content

• Why we all stopped using other platforms - and need to start again

• How to show up where your customers are

• How to create a cohesive strategy across all your social platforms

Links mentioned in this episode:

• The Olympus PEN E-PL10. Get 20% off with code SARA20

• My post on the Olympus PEN vs the iPhone camera

• My 15 Minute Magic program, for procrastinating business owners

• Letters From a Hopeful Creative podcast

• Jen Carrington's bridge metaphor - The Bridges To Your Island

• My Christmas tree photo on Instagram

• My monthly Twitter chat (back next month!)

• My book on photography and Instagram, Hashtag Authentic

• My Pinterest

• Doxdirect online printing 

• Creative Market, for mock up images

• My free 15 Minute Magic prompt cards

• My Instagram

• My Twitter

• My monthly Hashtag Newsletter for Instagram

• The Insta Retreat  - my bestselling class for Instagram

• My tweet that generated a ton of press

• Brooke Castillo