Things I talk about in this episode:
Episode sponsor, Olympus and the new PEN E-PL10 camera
Get 20% off in the Olympus webshop with code SARA20
Your customer pathway, and where Instagram sits on it
The '7 touchpoint' customer rule
Not putting all our eggs in one social media basket]
Why relying on only one platform makes sales harder
Why images are still (and will always be) key
The power of Visual Identity
Pictures and symbols for communication
Repurposing content
Why we all stopped using other platforms - and need to start again
How to show up where your customers are
How to create a cohesive strategy across all your social platforms
Links mentioned in this episode:
The Olympus PEN E-PL10. Get 20% off with code SARA20
My 15 Minute Magic program, for procrastinating business owners
Jen Carrington's bridge metaphor - The Bridges To Your Island
My monthly Twitter chat (back next month!)
Creative Market, for mock up images
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